While Reid is most recognized today for the “ransom-note” style of many of his images for the band, the 1977 album cover for the Sex Pistols’ Holidays in the Sun represents Reid’s most compelling utilization of détournement. For this work, Reid appropriated a Belgian travel brochure and—in a strategy culled directly from SI works such as The Return of the Durutti Column—replaced the speech balloons with some of the lyrics from the song. “A cheap holiday in other peoples misery/I don't wanna holiday in the sun. . . Please don't be waiting for me.” The resulting work perfectly encapsulates the Situationist metaphor of the spectacle, whereby lived experience has been commodified in a society determined by Marxist alienation.