The Bubble Project, 2003
The “Bubble Project” started in 2003 in New York City by graphic designer Ji Lee. The project was a participatory artwork with the public in which Lee placed 30,000 blank speech bubbles on ads all over in the city inviting the public to write in whatever they wanted. The speech bubbles were filled with quotes ranging from the political to the amusing thus altering the original meaning of the advertisement. The goal of the Bubble Project, according to the manifesto, “was to bring back freedom of expression.” Lee felt that ads were overrunning the communal living spaces that were once considered public. According to Lee, “the Bubble Project is the counterattack to the invasion of the corporate world and the speech bubbles are the ammunition.” Lee’s manifesto and more pictures of the artwork can be found on his website bubbleproject.com.