A key strategy of the Situationist’s use of détournement was to create events that confronted modern media on its own terms. They would announce fake news bulletins, repurpose comics and commercial advertising, rescript movies, and even give a blasphemous sermon where they announced “God is dead” while disguised as priest. In 1962 Debord wrote that their art must not only be critical in its content, but also, “such art must also be critical in its very form . . . . [and] now contain its own critique.” These ideas did not originate with the Situationists and can be seen almost 30 years earlier in the work of Bertolt Brecht and his famous articulation of the “alienation technique” (verfremdungseffekt). Brecht developed a number of means in the theatre to make the audience aware of the fictive nature of a performance and thereby keep them critically engaged rather than swept away by emotions. Over the years this strategy has become so ubiquitous with the fake news comedy shows of John Stewart and Stephen Colbert that it scarcely goes without much comment. The result is that we have become naturalized to the idea of being alienated from media.