The Designer’s Republic, Work Buy Consume Die, 1990
Antipathy towards the omnipresence of corporate brands has led a number of designers to create faux corporate identity projects that resonate with détournement. For example, The Designer’s Republic, a graphic design studio formed in 1986 by Ian Anderson and Nick Phillips, established their “Pho-Ku” corporation (it’s a phonetic name!) in the 1990s as a strategy to express their disdain for corporate-driven consumerist identity. Like the 1968 poster from the Atelier Populaire that ironically trumpets consumption, the Pho-Ku corporation interpellates the viewer with a direct address that all of us can recognize from our daily lives.