In recent years, what some see as an over-abundance of corporate power in Western society has generated a great deal of social protest. In this realm, the high visibility of corporate branding from dominant lifestyle retailers such as Apple, Disney, Nike, and Starbucks have become the focus of many anti-corporate protesters. The so-called “No Logo” movement of the last decade, which takes its name from a 2000 book of that name by Canadian Naomi Klein, has reaffirmed the centrality of branding to modern culture while also calling for activists to contest it at every turn. Although anti-corporate protests have taken various forms, détournement has played a large role by injecting both humor and irony into the discussion of brands. Notable examples of this phenomenon include the spoof advertisements created under the aegis of Adbusters, a Canadian magazine, and the faux billboards of Italians Eva and Franco Mattes and the American artist Ron English.